Project Contribution

Identity Design
UI Design
Print Design
Final Art


Backup 365 is a cloud-based Office mailbox and Xero back up system that takes the risk out of cloud data storage. At Tofu Agency I was engaged to create a clean, corporate logo to be used primarily online for the establishment of the business and on the new website.









Identity Concept


The upper case airy lock-up gives the mark a strong structure and was selected for its legibility and modern feel. The paired back arrows in the logo represent the brand’s instinctive system. The colour palette was carefully considered and took into account colour schemes being used by local competitors. The brands digital focus encouraged the use of a strong contrasting green and presented a fresh energetic identity.