Experience

I’m a designer with end-to-end product experience across both studio and in-house environments. I take an empathetic, collaborative approach to design, with a strong focus on creating user-centred, playful experiences. I particularly enjoy working in multidisciplinary teams, where I can learn from and grow alongside the diverse strengths and perspectives of the team.

For questions or collaboration enquiries please get in touch at chloe.herald@gmail.com.

Canva
Jan 2024—Oct 2025
Digital Designer (UX and UI)

Digital design, concept development, UX/UI design, and user research including testing, analysis, and synthesis.

Today Jan 2022—Sep 2023
Associate Product Designer/ Product Designer

Digital design, UX/UI design, concept development, and user research—including interviews, client workshop design, and synthesis.

Light YearsJune 2021—Dec 2021
Freelance/ Full-time Graphic Designer 

Digital and print design, UI design, concept development, and marketing/campaign design.

Freelance
July 2021—June 2021
Freelance Designer for studio start-ups Studio Joske, Studio Badu, and private clients.

Digital and print design, identity and concept development, and marketing/campaign design.

Tofu agency
Feb 2018—March 2019
Graphic Designer

Digital and print design, identity and concept development, UI design, digital marketing and campaign roll-out, and report typesetting.

Liquorice studio May 2017—Oct 2017
Graphic Design Intern

Digital and print design, campaign marketing, and report typesetting.

Visual Traffic Oct 2016—Jun 2017
Freelance Graphic Designer

Digital and print design, identity development, and report typesetting.