Work        About

BlueRock —
A new site for bold business experts.

Today, 2022

Project contribution
Stakeholder workshops

Desktop research

Audience and business analysis
Site structure

UI design

Full design roll-out
Good Design Awards, 2023

Winner — Digital (Finance)

w3 Awards, 2023
Silver — Websites, Professional Services

Silver — Websites, Redesign

Silver — Websites, Redesign
The projectBlueRock is a full-service advisory partner for business owners, entrepreneurs, and investors. Today was engaged to redesign and build a new website to set up BlueRock for future growth and evolve it’s bold online presence.

We worked with BlueRock to understand their audiences and key business needs, then used those insights to inform structure and design decisions. The new site included a knowledge hub with resources and industry insights, audience based service offering pages, an events page with BlueRock community events, and cross-pollination of content site-wide to communicate their full-service expertise and thriving entrepreneurial community.


I worked with the Art Director and Product Design Lead through the following phases:

Discover and define
We gained an understanding of key audiences and internal business needs through collaborative brand, audience, and tech workshops. We also conducted key staff stakeholder interviews to develop key insights 
to inform design decisions.
DesignWe designed IA and wireframes, developed initial concept directions, and designed key page templates.
Build and deliverWe worked collaboratively with BlueRock and the Today development team throughout the design process to scope and prioritise features and functionality for MVP.