BlueRock —
A new site for bold business experts.
Today, 2022
Project contributionStakeholder workshops
Desktop research
Audience and business analysis
Site structure
UI design
Full design roll-out
Recognition
Good Design Awards, 2023
Winner — Digital (Finance)
w3 Awards, 2023
Silver — Websites, Professional Services
Silver — Websites, Redesign
Silver — Websites, Redesign
We worked with BlueRock to understand their audiences and key business needs, then used those insights to inform structure and design decisions. The new site included a knowledge hub with resources and industry insights, audience based service offering pages, an events page with BlueRock community events, and cross-pollination of content site-wide to communicate their full-service expertise and thriving entrepreneurial community.
Process
Discover and define
We gained an understanding of key audiences and internal business needs through collaborative brand, audience, and tech workshops. We also conducted key staff stakeholder interviews to develop key insights to inform design decisions.
DesignWe designed IA and wireframes, developed initial concept directions, and designed key page templates.
Build and deliverWe worked collaboratively with BlueRock and the Today development team throughout the design process to scope and prioritise features and functionality for MVP.