Work        About

Crushed But Okay — 
A campaign to support teens in building healthy relationships online.




StudioToday, 2022

Project contributionDigital asset design

Recognition
Australian Design Awards, 2023
Gold — Marketing, Mobile Campaign

Melbourne Design Awards, 2022

Gold — Marketing - Mobile Campaign

Good Design Awards, 2022

Winner — Communication Design
The projectToday worked with the Alannah and Madeline Foundation to develop a social campaign that addressed online abuse and unsolicited behaviour toward women and girls.

Through co-design with teens and young male adults, a campaign and video series employing influencers was created. Reacting to real, relatable stories of rejection, the influencers reframed and promoted alternative, and more empathetic responses. I joined for the second half of the project to roll-out social assets for the campaign.









Previous