Crushed But Okay —
A campaign to support teens in building healthy relationships online.
Project contributionDigital asset design
Australian Design Awards, 2023
Gold — Marketing, Mobile Campaign
Melbourne Design Awards, 2022
Gold — Marketing - Mobile Campaign
Good Design Awards, 2022
Winner — Communication Design
Through co-design with teens and young male adults, a campaign and video series employing influencers was created. Reacting to real, relatable stories of rejection, the influencers reframed and promoted alternative, and more empathetic responses. I joined for the second half of the project to roll-out social assets for the campaign.